Digital Marketing is the new trend that is helping businesses to grow and compete online. Nowadays, Digital Marketing is very helpful to people to go to their target audience and in bringing traffic to their website for conversions. SEO company in Gurgaon such as SCORICH helps out businesses to compete and grow online. These agencies take various measures and apply Digital Marketing Strategies to take businesses to new heights.
PPC and SEO are the two things that are used to bring traffic to the website. Both of them are good in their own aspects. However, Paid ads drive traffic faster than SEO, but SEO brings Organic traffic to your website.
We can say that PPC and SEO are complements to each other. In other words, PPC and SEO are two sides of the same coin which is Digital Marketing.
SEO takes time to generate results and PPC brings results faster. However, the main difference between SEO and PPC is that the Traffic is paid in PPC, and in SEO the traffic is Free.
To get featured on the first page of the Search Engine Result Page is good for your business because most of the users only see the results on the first page. They do not go to the second page.
When we say SEO, we mean the organic traffic or the traffic which is free. The SEO factors depend on the Google Algorithm and the quality of your website.
In PPC, the traffic is generated through advertisement by targeting few related keywords. The brand only pays when the user clicks on that particular advertisement.
However, the Paid search does not support SEO directly but there are some reasons where PPC does help in boosting SEO.
Following are the ways in which PPC can help in boosting SEO.
- Users who have already seen your ad are more likely to click on your organic search results.
- Users who have previously been to your website are more likely to click and convert.
- Searches with high paid traffic can impact organic CTR.
- Links in paid ads can produce increased site traffic, which in turn can lead to greater site exposure via media or social media coverage
The above mentioned benefits can help in boosting up your SEO using the PPC. Google also uses traffic and site interaction as part of its ranking algorithm. If your paid ads effectively drive traffic to your website, then your website’s organic ranking could be benefitted.
If looking for result orienting PPC management company in Gurgaon, then talk to industry experts now and let grow your business
SCORICH 